In her book, Different, Youngme Moon has captured the essence of successful idea brands, highlighting how they reshape consumers’ expectations by standing out in a sea of sameness. Difference is permutation. Be Different (and better) to stand out and succeed. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? 1 likes. Youngme Moon is the Donald K. David Professor at Harvard Business School (HBS). It was Different: Escaping the Competitive Herd by Youngme Moon. Different: Escaping the Competitive Herd By Youngme Moon Favorite Quotes Captured By Josh Duncan www.arandomjog.com 2. health & fitness. Tim Peter. The more we learn about our competitors, through market data and analysis, the worse we feel the pressure to copy their moves. What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity. Different. There is a reason why so many educators rail against rote learning, and it is that they know it can have the self-defeating effect of promoting a kind of mindlessness. Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light. Trustpilot. Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on… ISBN-10: 0307460851 This is as true for products and brands as it is for brain surgeons.”, “He began by programming each artificial bird to abide by three simple rules: (1) avoid crowding or colliding into nearby birds; (2) keep up with nearby birds (by flying at roughly the same heading and speed); and (3) drift in the direction of the average position of nearby birds.”, “And yet in too many cases, this is what business has been reduced to: the artful packaging of meaningless distinctions as true differentiation.”. Some are even "hostile," almost daring you to buy what they are selling. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Like “start to adopt a consumption posture directed toward the category as a whole,” ― Youngme Moon, Different. And yet the weight of these anecdotes crept up on you, so that by the time you finished the book it was impossible to regard it as anything less than a finely honed indictment of the scientific discipline.”, “For a business, this is when competing in the category can become problematic. Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on… So when I finished the 750 page biography of Warren Buffet that I’d been reading for half a year, I bought it. Author: Youngme Moon ISBN-13: 978-0307460868 ISBN-10: 030746086X . | ISBN 9780307460868 In Different, Youngme Moon tells us through stories (mainly based on her own Harvard case studies and personal experience) why that is completely wrong. Using her original research on companies such as IKEA and Google, Youngme Moon will inspire you to be as counterintuitive as Different is--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Summary. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here. Add a review * Required Review * How to write a great review Do. Alternatively, it is a symbol that resembles ― Youngme Moon, Different. Consumers have become more thoughtful and hyperbolic marketing is more likely to backfire today. Weaknesses are up to par as everyone else, love your weaknesses and your! 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